Blog

Notes on A/B testing, AI, conversion rates, and marketing.

Navigating a Post-Google Optimize Landscape and Discovering Lightweight and Affordable Alternatives

Explore the impact of Google Optimize's shutdown on the A/B testing landscape and discover why Cline is emerging as a lightweight and affordable alternative for optimizing website copy.

September 24, 2023

Demystifying A/B Testing. When Does It Make Sense and How to Begin

A deep dive into understanding when and how to effectively use A/B testing for your digital assets.

September 23, 2023

How AI Can Supercharge Your Website Conversions

Discover how AI-driven strategies can revolutionize your website's conversion rates.

September 17, 2023

A/B Testing Tools Evolution. From Google Optimizely to The AI-Powered tools

A comparative analysis of traditional A/B testing tools and the new AI-driven platforms.

September 15, 2023

The Power of Copy. How A/B Testing Can Amplify Your Conversions

A deep exploration into how subtle changes in website copy can significantly impact conversion rates.

September 5, 2023

AI vs. Human Ingenuity. When Creativity Meets Code in A/B Testing

An exploration into the realms of human creativity and AI in the context of A/B testing.

September 1, 2023